<span data-metadata="" style="font-weight: 400; white-space: normal;">AHMAD
SALHAB

<span data-metadata="" style="font-weight: 400; white-space: normal;">AN INDEPENDENT BRAND DESIGNER
& ARABIC LETTERING ARTIST

German Agency for International Cooperation

16 Days Campaign

Collaboration

Collaborating with the German Agency for International Cooperation, I had the privilege to contribute to a significant awareness campaign that addresses a pressing global issue. The campaign, “16 Days of Activism Against Gender-Based Violence,” sought to raise awareness and drive action against gender-based violence through a series of thought-provoking visuals shared across diverse platforms.

At the heart of the campaign lies a series of carefully crafted illustrations, motion graphics, and Arabic lettering. These visual elements were designed to transcend language barriers and cultural boundaries, communicating the urgency of ending gender-based violence in a way that resonates with a wide audience.

Lettering & Visuals

The campaign’s Arabic lettering title serves as a bold rallying cry against gender-based violence. Meticulously designed, the letterforms evoke determination and solidarity, capturing the essence of the global movement to combat this pervasive issue. This title, coupled with the illustrations and motion graphics, reinforces the campaign’s message of empowerment and unity.

The visuals I contributed to the campaign were tailored to multiple platforms, including social media, websites, and presentations. Through engaging illustrations and captivating motion graphics, the campaign’s message was shared far and wide, sparking conversations and prompting action against gender-based violence.

Impact

Collaborating on this campaign reminded me of the power of design to amplify voices and catalyze change. The Arabic lettering, illustrations, and motion graphics combined to form a harmonious visual narrative that spoke to the shared goal of ending gender-based violence, making a meaningful impact in the process.

As I present this awareness campaign project in my portfolio, I reflect on the ability of design to contribute to essential conversations and inspire a collective push for a better world. This project stands as a testament to the power of visuals in fostering understanding, empathy, and meaningful action.

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