<span data-metadata="" style="font-weight: 400; white-space: normal;">AHMAD
SALHAB

<span data-metadata="" style="font-weight: 400; white-space: normal;">AN INDEPENDENT BRAND DESIGNER
& ARABIC LETTERING ARTIST

Visual Identity

Shams Book Cafe

Collaboration

Collaborating with Shams Book Cafe, a captivating space that seamlessly blends tradition and modernity, I had the privilege to design a cafe branding identity that celebrates Arabic culture while fostering a sense of community and intellectual curiosity. This project embodies the essence of Shams — a warm and inviting cafe/library that nurtures both the body and the mind.

Visual Identity

At the heart of Shams Book Cafe’s branding identity lies an Arabic lettering logo that encapsulates the essence of the space. This logo is not just a visual element; it’s a harmonious blend of tradition and contemporary design that reflects the cafe’s mission to create a dynamic space for relaxation, socializing, and reading.

Shams Book Cafe stands as a testament to the celebration of Arabic culture. The branding elements, from the logo to the design elements, pay homage to traditional Arabic aesthetics while embracing a modern sensibility. This harmonious fusion creates an environment that encourages patrons to immerse themselves in the richness of Arabic culture.

Impact

The branding identity extends to every facet of Shams Book Cafe’s offerings, reflecting its commitment to delivering quality products and services. The curated menu of beverages and snacks complements the carefully selected collection of Arabic books, catering to both the physical and intellectual appetites of its patrons.

As I present this project in my portfolio, I am reminded of the transformative power of design to shape spaces that nourish the soul and inspire the mind. The cafe branding identity I crafted for Shams Book Cafe echoes the cafe’s vision of being a leading destination that blends cultural richness with modern innovation, fostering a space that sparks creativity, cross-cultural understanding, and intellectual curiosity.

Let's Collaborate

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