Boldest Arab NFT’s
Hammer Heads
<span data-metadata="" style="font-weight: 400; white-space: normal;">AHMADSALHAB
Collaborating with Yabous Organization, I embarked on a creative journey to bring the spirit of the season to life through an enchanting Festival Branding identity for “Christmas Nights.” This project, which seamlessly weaves together captivating visuals and masterful Arabic lettering, radiates the magic of the festive season and celebrates the joy of “Christmas Nights”.
At the heart of the festival’s branding lies a meticulously crafted Arabic lettering for the title/logo. This custom lettering is more than just a visual element; it’s a vibrant expression of the festival’s essence. Every curve and flourish was meticulously designed to capture the festive spirit, infusing the logo with a sense of anticipation and merriment.
The branding identity encompasses the heartwarming tale of the “Christmas Nights” festival. From the unique “Christmas Carols” program by the renowned “Mernamo Al Mahd” musical group to the awe-inspiring lighting of the Christmas tree in Jerusalem, the festival’s story comes to life through a seamless blend of illustrations, colors, and the captivating Arabic lettering.
Crafting the Arabic lettering for the title/logo was an integral part of this project. The letterforms were meticulously shaped to evoke the anticipation and delight of the Christmas season. The branding identity, with its harmonious combination of motion graphics, illustrations, and lettering, creates a symphony of visual elements that encapsulate the festive atmosphere.
As I present this festival branding project in my portfolio, I am reminded of the profound impact of lettering in capturing the essence of an event. This project stands as a testament to the role of design in infusing festivities with meaning and emotion.
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