Boldest Arab NFT’s
Hammer Heads
<span data-metadata="" style="font-weight: 400; white-space: normal;">AHMADSALHAB
In June 2023, Aizen was chosen to be among the winners of Prints Awards 2023 in the In-House category. “Aizen” is a podcast miniseries that aired on the Kerning Cultures podcast, following a firsthand, intimate account of a football-obsessed teenager traveling on his own across ten countries, four detention centers, and three refugee camps. “Aizen” carries listeners along an arduous two-year odyssey through snowy mountain passages, austere refugee centers, and the sinuous smuggler networks.
KC Network’s in-house marketing team worked with the production team to design a visual identity for this miniseries with two goals in mind: raising awareness and creating an emotional connection between listeners and Aizen’s refugee experience – a topic that we’ve grown desensitized to seeing in media.
We focused on what made Aizen’s story different and established that as a focal point that would engage listeners.
The title uses Degular, a grotesque sans serif that perfectly visualizes Aizen’s difficulties with its blocky shapes and sharp ink traps.
The identity showcases a range of emotions from Aizen’s perspective: the sad moments and the relief in between. The stylized outlines visualize different obstacles Aizen faces, with every short-lived sense of relief he feels until he faces his next obstacle.
High visual contrast was used to communicate the whiplash between sadness and relief, both from Aizen’s perspective as well as from listeners as they hear his story. A mix of rich black and light yellow creates the perfect blend to represent all the emotions Aizen felt in his journey.
Each episode’s artwork follows Aizen’s journey from Afghanistan to Iran and Turkey, to Bulgaria and Serbia, and finally to the Czech Republic, France, and the UK.
In June 2023, Aizen was chosen to be among the winners of Prints Awards 2023 in the In-House category.
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