Challenges & Solutions

Creating a visual identity for SADA 22 presented several unique challenges that demanded innovative solutions. One of the key hurdles was striking the right balance between modern aesthetics and the traditional essence of the Middle East. To overcome this, we conducted extensive research into local art, calligraphy, and cultural symbols, carefully incorporating them into the design to maintain a sense of authenticity.

Another challenge was ensuring that the visual identity appealed to both the podcasting community and the wider audience attending the forum. We addressed this by leveraging bold and contemporary design elements to engage the tech-savvy audience while infusing the brand with warm and inviting colors to foster a sense of inclusivity and welcoming.

Maintaining a consistent and cohesive brand experience across various media platforms posed yet another challenge. To tackle this, we developed comprehensive brand guidelines that provided a clear framework for applying the visual identity consistently in digital and print materials. These guidelines ensured that all communication materials, from social media graphics to printed collateral, reflected a unified and unmistakable brand presence.